One of the biggest overlooked markets for personalization services is the healthcare industry. For example, local doctors’ offices, dental offices, and smaller surgery centers purchase promotional items like logoed pens to help market their businesses.
Most of these offices give away gifts to their staff during the holidays. Laser engraving stainless tumblers or leatherette keychains with the company logo and each staff member’s name can be an easy sell during this season.
Hospitals and large healthcare organizations are more examples, as they spend large amounts of money on custom items. Tackling these larger prospective clients can be challenging, but by breaking the sales task down to department heads, this can be much easier. Often, when one department orders a particular item, other departments see it and seek you out to do something for them as well.
-Mike Westbrook, Mile High Laser Engraving
