Make it Personal: Artwork

Think about the ways your sublimation products can make an impact on customers' emotions.

Producing products with full-color, photo-quality graphics on them is where sublimation really shines. For consumer products, make it personal. Think about the ways that your artwork will make an impact on your customer’s emotions. Turn products into a photo greeting card that includes names, dates, and personal messages. For business products, matching color is a must. Use a sublimated color chart to match colors like a pro.

When it comes to your overall strategy, you might want to consider following the money too. Ladies are the ones spending the money on personalized and short-run products. They have a thirst for great art, monograms, and patterns on almost everything they own.

-David Gross, Condé

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Matt Dixon

Matt Dixon is the executive editor of GRAPHICS PRO and WRAPS magazines. Before that he was served as editor of Sign & Digital Graphics and Sign Business Magazine. He can be reached at 720-566-7286.

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