Keypoint Intelligence-InfoTrends Completes Study of Print Providers

Weymouth, Massachusetts-based InfoTrends, a division of Keypoint Intelligence, announces the completion of a study it conducted called “Winning in an Evolving Print Services Market. The study is meant to provide vendors with insight into what printers and in-plants are trying to do strategically, the challenges they are facing, and the actions required to improve business.

InfoTrends has found that although the overall printing industry is experiencing a gradual decline, some establishments continue to grow and thrive and many of those that experienced recent decline are doing many of the right things but need help in certain areas. Some of the factors that InfoTrends has identified that enable strong growth include:

• Addition of wide-format printing, finishing and installation services
• Sales and marketing focus on vertical industries as well as horizontal roles and applications, as well as usage of electronic media for self-promotion
• Production automation,  that enables both efficiency as well as reduces labor costs and addresses traditional press and bindery labor shortages
• More focus on IT/development staffing that both enable automation as well as new service expansion with web-to-print, MIS and variable data toolsets

One key data point that the research discovered was that high growth print service providers had a smaller proportion of staffing in production and a larger proportion in IT, sales, and marketing vs. declining PSPs.

This study includes an executive summary with key findings & recommendations for both vendors/suppliers to the industry as well as for the end-users themselves. Also included in the deliverables are research charts and data cross-tabulations in both PDF and Excel format. For more information on the results of this study, visit the company’s online brochure or contact sales@keypointintelligence.com.