Herculite Hires Marketing Manager
Pushing the company's products into new markets will be one of the tasks Matt Bommer is charged with, his new company says.
Emigsville, Pennsylvania-based Herculite Inc., which makes Bantex Digital Media, vinyl-laminated fabric products, names Matt Brommer marketing manager for Herculite, a leader in flexible composite textiles for performance applications in digital graphics, solar protection, marine, tents and structures and healthcare.
In this newly created position, Brommer is responsible for Herculite’s marketing communications programs designed to increase awareness and promote growth of the company’s products and services in new and existing markets. The company says his role encompasses research, Herculite’s digital platforms, inbound content creation, advertising, promotional activities, social media and customer communications.
Brommer comes to Herculite from the Godfrey agency of Lancaster, Pennsylvania, where he served as an account manager, developing and executing business-to-business marketing communications programs for a variety of clients.
“Matt brings extensive business-to-business marketing communications experience to Herculite that is helping us better serve our existing customers while growing our brand portfolio in new markets,” says Craig Zola, vice president of marketing for Herculite. “He will play a strategic role in ensuring that our company stays closely attuned to market trends and effectively communicates the strategic benefits for customers in partnering with Herculite.”
