A team of four men rowed, non-stop, for 3,200 miles from Lanzarote in the Canary Islands to the island of Antigua in the Caribbean, in a challenge dubbed the Atlantic Dash. Skipper Billy Taylor was joined by Johnny Ward, Matthew Pritchard, and Martin Heseltine for the journey, which took 50 days, 5 hours, and 12 minutes.
, a long-term user of Drytac products, took on the task, having previously worked with Monkey Fist Adventures on one of its previous events. The Marlow-based print service provider (PSP) used a Roland SOLJET EJ-640 large-format printer to print the graphics on Polar Grip film, paired with Interlam Pro Emerytex overlaminate.
The graphics, featuring the event’s supporting sponsors, were applied to the boat on location in Lanzarote before the team set sail on their journey in early March, with the group making land in Antigua on May 2.
Barry Hayes, director of Monkey Fist Adventures, says working with Globe Print again was a no-brainer. He knew the graphics would be successful and noted the “all-around nice people” at the shop.
“Oceans are harsh on everything, but our sponsors — and their logos — remained solid and steadfast for the entirety of both the Atlantic Dash crossings. The Globe Print team went above and beyond to produce the printed graphics exceedingly quickly — as they knew we had very tight timeframes,” Hayes adds.
The latest Atlantic Dash challenge came about as the Monkey Fist Adventures team sought to restore some normalcy after COVID-19.
“After having to go through so many challenges and tough times over the past 12 months, we wanted to get back to doing what we do best, so we created an ocean row to try and reset the balance, and the Atlantic Dash was born,” Hayes says.
The Atlantic Dash has raised more than $11,000 for two causes: HUMEN, a movement to improve and maintain men’s mental health, and Dean Farm Trust, an organization committed to working for a sustainable, healthy, and cruelty-free planet. This was less than hoped for, but with the constraints of COVID-19, it became somewhat challenging for fundraising to be as effective.
“However, the major goal of the Atlantic Dash was to get people talking about their mental health, and it absolutely worked!” Barry concludes.
Globe Print’s offerings include window, wall, floor, and vehicle graphics, as well as rigid signage and stickers, and branding and garments for golf events. It also offers various soft signage options and business and retail items like business cards, posters, and flyers.