U.K. Drytac customer Globe Print has printed 9.3 miles of advisory graphics on Drytac products, including thousands of floor graphics, amid the COVID-19 pandemic.
Established in January 2019 as a division of CSL, Globe Print‘s 10,000-square-foot print room in Marlow, Buckinghamshire, is humming with more than 10 wide-format printers using various ink technologies, flatbed printers, and a range of finishing equipment. True to its motto of “Everything Printed,” the business produces signage, graphics, window films, banners, posters, and floor graphics, including personalized work and direct-to-rigid-substrate output.
“We offer a huge range, but the skill is in the application the products are used for,” says Nick Wintle, account director, Globe Print. “There isn’t a typical client as we’re really keen to work with local businesses. Some customers just order a pack of business cards, while some will want a full re-branding. But key names include Waitrose, NHS, Transport for London, Andretti Formula E Team, local authorities, and a vast number of golf clubs.”
Over the last six months, however, much of this work has been floor graphics designed for social distancing, directional, and awareness communications in response to the COVID-19 pandemic. So far, Globe Print has produced over 100,000 floor graphics for “basically just about every type of business,” according to Wintle. Along with major and independent retailers, utility companies, and Transport for London, clients have included the NHS, schools, and adventure playgrounds.
The print specialist has also supplied floor graphics for entire town centers and shopping streets, including an advisory one-way pedestrian system in Globe Print’s home town of Marlow. This project comprised 250 temporary outdoor floor decals printed on Drytac Polar Grip graphics vinyl combined with Drytac Interlam Pro Emerytex laminate.
Shaun Holdom, global product manager, Drytac, comments, “Globe Print is just one print service provider who has produced many miles of floor graphics using Drytac media in 2020, with demand expected to continue for the foreseeable future.”