Global Imaging Promotes Martin to Marketing Manager
Erica Martin will continue with her customer and potential customer outreach, but will add marketing strategies to her list of duties.
Louisville, Colorado-based Global Imaging, a value-added reseller and integrator of wide- and grand-format printing systems, announces the promotion of Erica Martin to marketing manager. She previously had been the company’s visual communications specialist and will continue some of those duties, her company says.
Martin has spent the past couple years implementing Global Imaging’s Pardot Marketing Automation software, which is tied to its Salesforce customer relationship management system. Following the implementation, she spent a year on strategy, content creation, production and publication of the monthly company newsletters and educational customer-outbound emails for the three major segments of Global Imaging’s business: 3D printing, fabric printing and UV printing. The developed content tied into social media and SEO strategy.
Martin will continue performing her design, social media and outbound marketing responsibilities but also have increased responsibility in brand management and marketing direction for both Global Imaging and its sister company, Global Garage.
