GENLED Brands Adds to Its Global Sales Team

San Antonio-based GENLED Brands, formerly known as General LED and the parent company of AgiLight, announces the hiring of Bassem Salah as the director of sales in Dubai. The company says he will be responsible for leading the GENLED Brands’ sales team there, as well as servicing the Middle East region and increasing brand awareness and market share in the area.

With more than 12 years of LED lighting experience, Salah has worked with Zumtobel and Fagerhult, two European lighting companies. He has designed, specified, and supplied large-scale projects covering a wide range of applications and has developed and established sustainable business revenue for the previous companies, according to his new company.