Formetco and Vistar Media to Enable New Revenue for Billboard Owners
The Independent Billboard Operators (IBO) association is trying to make it easier for its members to connect with brands, agencies and other buyers that want to purchase billboard space.
Duluth, Georgia-based Formetco Inc., a maker of LED billboards, electronic screens, billboards and video displays, announces that its new enterprise software F360 CMS has successfully integrated with Vistar Media’s programmatic monetization platform.
New York City-based Vistar Media is an advertising platform that provides a comprehensive suite of technology services to out-of-home advertising media owners.
Members of the Independent Billboard Operators, of which Formetco is a member, will now have their nationwide inventory of digital screens available to Vistar’s advertiser base, including national brands and agencies. With F360 and Vistar, independent operators can access a wide array of new buyers that would be difficult to reach otherwise and be able to sell locally as well.
“We are excited to be connected live to both F360 and the IBO COOP Marketplace, which will drive incremental revenue opportunities to the footprint of independent billboard owners that participate,” says Jordan Fraser, publisher solutions manager at Vistar Media. “Through Vistar, independent billboard owners may easily monetize their unsold inventory, which is purchased by digital ad buyers that execute national campaigns on the Vistar platform. Vistar’s buyers benefit from the F360 and IBO COOP Marketplace integrations by gaining access to target audiences across thousands of premium digital billboard locations.”
