FLEXcon Hires New Director of Marketing
Keith LeBlanc's talents include consumer analytics/insights, market analysis, visual storytelling and technical problem solving, his new company says.
Spencer, Massachusetts-based FLEXcon, a manufacturer of pressure-sensitive films and adhesive products, announces that Keith LeBlanc is its new director of marketing for FLEXcon North America.
LeBlanc most recently served as manager of marketing, corporate, for Sterilite Corp., where he significantly increased market share with national and regional chain customers such as Target, Walmart and Dollar General, his new company says. His work history includes more than 15 years in marketing, account management and brand management for small to large manufacturing.
“Keith is a progressive marketer with demonstrable share growth results,” says Harrison Chien, vice president of sales and marketing for FLEXcon North America. “We’re confident that he will be successful in expanding FLEXcon’s reach in the graphic films arena.”
Adds LeBlanc: “I look forward to collaborating with FLEXcon’s sales and marketing teams to implement data-driven strategies that will lead to greater success for our customers and FLEXcon. Our objective will be to grow distribution and increase velocity in new and existing markets to reach customers with products and services that support their business goals.”
