Vancouver-based Premier Graphics recently completed a window graphics project for vegan food business The Very Good Food Company.
Premier Graphics was approached by The Very Good Food Company and construction firm Pacific Solutions Contracting in late 2020 to produce window graphics to cover up building work at a retail location in Mount Pleasant, Vancouver, Canada.
The project challenged Premier Graphics to create graphics that offered a high impact and high contrast design and allowed adequate ambient light to pass into the building to help with ongoing construction work inside. The graphics also needed to cover window panels measuring 21′ tall.
Premier Graphics opted for matte white Drytac SpotOn monomeric PVC film, meant for short-term applications like point-of-purchase retail signage.
“As our vertical panels of material were so tall, having a material with minimal stretch and good adhesion during cold temperatures on our December install day was crucial for a great final product with minimal seams,” Premier Graphics’ GM Taylor Sellinger says. “The film met all the challenges we needed it to, and our panel registration was completely accurate, even while working with such long individual panels.”
The graphics, printed using an HP Latex 365 device, will only remain in place for six months. Because of this, Sellinger says it was important the material could be easily removed without leaving any residue behind on the windows.
Established in 2006, Premier Graphics is an established full-service graphics production and installation company. The business plans to expand further in 2021, with a new HP R1000 printer due to be installed at its new production site.
“2020 taught us not to rely too heavily on how things used to be done,” explains Sellinger. “In 2021, we’ve moved into a facility more than twice our previous space, and shortly we’ll be receiving our new HP R1000 printer, which will open up capabilities never previously available to our in-house production.”
Check out the installation of this graphics project below.
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