Graphic design consulting firm Herter Design Group recently completed a project for The New York Legal Assistance Group (NYLAG), a resource that provides indigent New Yorkers and underserved communities with legal representation. The organization moved into larger offices designed within its existing building. While the architectural design creates a sense of calm for visitors, NYLAG wanted to add some energy and inspiration into the space for its clients and staff.
For the project, HDG designed a wayfinding system using cardinal directionals and NYLAG’s bright brand colors. The signs identifying each cubicle feature a solution that allows for easy updating and reconfiguration.
HDG’s designers also created large-scale wall graphics that brighten up the workspace and align with NYLAG’s vision. The unifying motif is the equal sign, which symbolizes NYLAG’s fight for equal access to justice. In one place, the symbol consists of quotes relating to social justice and the legal system. In another, it’s formed by the words “justice” and “community.”
Other graphics are inspired by protest signs and by the movement of the city. All the images are dense with language and text.