Morphymy, a Kent, U.K.-based custom print business, recently produced a series of festive floor graphics to help raise awareness for a charity drive at a local Indian restaurant Spice Fusion.
The charity drive encouraged visitors to the restaurant during the festive season to donate presents to less fortunate children. Customers could leave their gifts under the giving tree in the restaurant, with the restaurant then passing them on to a local charity.
Just before launching this year’s initiative, Spice Fusion contacted morphmy to produce a special floor graphic that would help guide visitors to the tree and mark the area where they could leave their donated gifts.
“I only had one day to create a design and print ahead of laying the graphics, so we selected a fairly straightforward scheme,” says morphmy owner Rob Oldland. “I designed it in such a way that I could make a final decision for cut and placement on-site to reduce the amount of design time and back and forth with the customer.”
This tight turnaround time meant Oldland had to select a material that was both flexible and easy to work with. Oldland opted for Drytac Polar PET 170, a scuff- and tear-resistant material for short-term indoor applications where the printed graphics need to remain both visible and vibrant while meeting slip-resistance certifications.
A colorful, festive-themed design featuring baubles, candy canes, holly, and wrapped presents was printed on the film using a Roland VG2-540.