Featured Project: Reality Interactive Manages Digital Signage Network for Juice Press Locations Nationwide
Reality Interactive has carved a strong niche in the retail market, and this contract is an extension of that.
Middletown, Connecticut-based Reality Interactive, a digital signage company, has been selected by Juice Press to manage that company’s nationwide digital displays that it has within Whole Foods Market stores and Equinox Fitness Clubs.
The contract includes dynamic menu boards, branded signage and retail-rugged networks throughout Whole Foods’ “grocerant” concept stores nationwide, along with inside Equinox Fitness clubs.
Reality worked closely with Juice Press to understand the “customer journey” before embarking on the digital display solution, the company says. Using leading design frameworks, the decision to use digital for ‘ambience’ as well as information was a key part of the strategy.
“The screens needed to tell the story behind Juice Press products and their ingredients and freshness, on top of listing the information consumers needed to order when checking out,” says Doug Hampton-Dowson, Reality’s head of strategy and design.
