In Sandusky, Ohio, Loris Printing recently updated the exterior wall graphics at Tuffman Equipment & Supply with new, larger graphics that better represent its branding.
For a few years, Loris Printing Inc., a union print shop specializing in commercial, social, and wide-format printing, has been assisting the construction and residential equipment company with its marketing and branding efforts. It came as no surprise when Tuffman asked Loris Printing to update its current external building wall graphics to reflect the company’s latest marketing design.
Out with the old, in with the new (wall graphics)
The old graphics, which were created using Mactac’s IMAGin RoughRAP wall wrapping film, were on the brick building for four years. When the Loris Printing team removed the graphics, they were impressed with how clean and easy the process was, with no adhesive residue left behind.
For the new wall graphics, Loris Printing chose the same film and Mactac’s accompanying PERMACOLOR RAYZor clear matte overlaminate to complete the job. To print the four-panel 10′ X 8.5′ graphic, the shop used a Mutoh ValueJet 1624X large-format printer. The team installed the graphic using a heat gun from the bottom up, over a period of 2.5 hours, while battling 10-20 mph winds. However, Loris Printing says the installation was easy and the finished results looked like paint on brick.
“At the time of this installation, we had only used RoughRAP in training, not for a complete install, but this was one of the easiest materials we’ve put on in a long time,” explains Craig Hofer of Loris Printing Inc. “It was an absolute breeze to install. Now, we are doing more installations than ever with this media.”