Featured Project: Mood Media Boosts Sales for Natural Grocer

The grocery company directly attributes a 10 percent increase in sales to the digital signage installed by Mood Media.

Austin, Texas-based Mood Media, a provider of multi-media audio/visual solutions that serve a variety of industries, announces its partnership with North Carolina-based Earth Fare, an organic and natural foods grocery store with 53 locations in 10 states.

Recently, the company hired Mood Media to install digital signage at its Charlotte, North Carolina, store as part of a complete remodel.

According to Mood Media, the 60-day trial led to a 10% increase in the store’s café sales.

Earth Fare developed the digital media content it wanted, and it was displayed across five 55-inch, ultra-high-definition LCD screens that were provided by and installed by Mood Media.

Earth Fare uses digital menu boards in the café; other screens can also carry live sports and weather or other fare to engage shoppers, and all the content is easily changeable for each of the five screens in the store.

“In addition to our commitment to provide clean and healthy food options for our shoppers, we are also dedicated to ensuring that our shoppers have enjoyable and memorable experiences,” says Mike Savage, senior vice president of merchandising at Earth Fare. “Mood Media helped us create a branded café environment that positively distinguishes us from other grocers. With new visual technologies and engaging, customized content, shoppers felt invited to eat, drink, lounge and relax.”

Mood Media supports other Earth Fare stores as well, with more than 180 screens and 400 media devices installed to date.

“Earth Fare understands the importance of creating an authentic experience that allows customers to interact with their brand across multiple channels while also driving further sales,” says Trey Courtney, global chief products and partnerships officer at Mood Media. “We were thrilled to partner with them for this latest test, which served to showcase firsthand the undeniable difference that incorporating smartly approached, dynamic digital signage elements can make, including to the bottom line.”

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Tony Kindelspire

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