Featured Project: LED Signage Network Lights up Nashville’s Fifth + Broadway

The digital network includes a total of 15 displays

New Jersey-based Pearl Media recently put together a digital and static signage network — with the help of Broadsign — at Nashville, Tennesee’s Fifth + Broadway development, which opened to the public in early 2021.

Located in downtown Nashville, Fifth + Broadway is an urban revitalization project including a food hall, live entertainment venue, shops, luxury apartments, and a walkable indoor and outdoor mixed-use destination.

The digital network includes 15 displays: a large-format “Welcome to Nashville” LED display that overlooks the Lower Broadway strip, the L Street Live LED sign that sits above a wide corridor where people can gather, two large-format LED screens at the district’s National Museum of African American Music, and 11 street-level kiosks, each of which is a 55″ display.

To run this installation and other forthcoming ventures, Pearl Media needed the support of a software partner — in this case, Broadsign.

“We have ambitious plans for our Fifth + Broadway installations, and Broadsign offered us the flexibility we needed. We have several screens all synchronized, and regularly livestream huge events to a custom resolution for public watch parties on our displays. I was able to build everything out by myself using Broadsign, and I’m excited to continue adding new technology to our network to bring more creative ideas to life in the future,” says Larry Curran, digital content manager at Pearl Media.

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Marie Fennema

Marie Fennema is the managing editor of GRAPHICS PRO, including GRAPHICS PRO Today, covering news and guidance in apparel decoration, awards and engraving, and sign and digital printing.

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