Featured Project: LED Lights Up NY Retail Complex

Midtown Manhattan’s newest LED installation was recently activated on the northeast corner of 42^nd Street and 8^th Avenue for E Walk Retail.

New York-based sign company North Shore Neon installed the E Walk Retail LED display, evaluating and repurposing existing infrastructure to custom-fabricate attachment points, truss members, and bracing. SNA Displays manufactured the two-screen digital display, the largest digital display outside of the Times Square district, and custom-built 49 large subframe sections to accommodate the building features.

Real estate services firm Tishman owns and manages E Walk Retail, a four-story, 200,000-square-foot hotel and retail complex that has recently undergone one of the largest urban renewal programs in the United States.

Out-of-home (OOH) media company BIG Outdoor owns and operates the new display system, managing all media sales and content scheduling.

“BIG Outdoor is very excited to bring this incredible asset to market on one of the busiest intersections in New York City,” says Bill Tagliaferri, executive vice president of real estate at BIG Outdoor. “This project is yet another example of great teamwork and collaboration with all of our valued partners.”

Combined, the two faces of the corner display make up approximately 7,500 square feet of digital-out-of-home (DOOH) canvas, meeting at a 90-degree angle and providing visibility for several blocks along 42^nd Street and 8^th Avenue. In total, the E Walk Retail LED display contains almost 10.7 million pixels.

“The attention to detail we all bring to the table is what contributes to the success of these complex, intensive projects — from the conceptual design phase to fabrication, to the final result. It makes me proud to showcase everyone’s hard work to the world,” says Mikell Senger, project manager for SNA Displays.

Analog Way provided Aquilon processing to help deliver visuals on the new LED installation.