Matt Matthews, High Stakes’ chief creative officer, has been in the sign industry for 24 years and started High Stakes Creative in 2007, specializing in the design, production, and installation of branding, signage, and graphics for commercial and architectural applications. This includes everything from large-format printing and fleet graphics to wayfinding and corporate identity systems.
This past summer, High Stakes Creative took on a big project for KPOP’s new location: a stylish monochrome design influenced by K-pop music that involved channel letter signs and 6,200 square feet of wall graphics, printed on Drytac’s ReTac.
“This project was the second time we worked with this client. They had us print and install a similar graphic package in another location last year,” says Matthews. “They loved it so much; they more than quadrupled their request on this location. The installation took place over the course of several trips with four other installers. I personally installed 3,500 square feet myself.”
The film’s thickness offered repositionability and let the shop avoid lamination in areas not prone to wear.