Featured Project: Formetco LED Signs Make Their Mark on Atlanta Skyline

Formetco's sign replaces the 'Equitable' sign that had graced the top of that building for the past half-century.

Duluth, Georgia-based Formetco Inc., a maker of LED billboards, electronic screens, billboards and video displays, announces its partnership with Georgia’s Own Credit Union and the DeNyse Companies to complete a custom installation of what Formetco says are the two largest digital building-top signs in the Southeastern U.S.

DeNyse Companies is a full-service architectural and commercial signage company and it led the project, working with the credit union, Formetco and construction and development firm Skanska USA and the Zeller Realty Group to ensure a successful installation.

“We are the first in Georgia to install digital building signs of this size; the scope of the project was completely unprecedented,” says Jeff Holley, project manager for DeNyse. “From conception to installation, the project required knowledge and resources from multiple contractors. Formetco was a key player in this project. After receiving bids from several LED companies, we selected Formetco because of its reputation, high-quality products and locality.”

Sitting 432′ above ground, the two LED video displays measure 20′ x 174′.

According to Formetco, the project was complex and required multiple teams, engineers and industry experts. Lifting the materials required specialized helicopter assistance and commercial-grade hoists secured from the building’s rooftop. Due to the risk associated with the work involved, Formetco says it held daily safety meetings to ensure the highest-level of worker safety.

The displays are on either side of the skyscraper at 100 Peachtree Street in downtown Atlanta, which was known for a half-century as the Equitable Building, because of that venerable insurance company with its signage at the top.

“We are honored to be chosen for such a monumental installation that will change the city of Atlanta’s skyline as we know it,” says Britt McConnell, Formetco’s southeast sales manager. “Atlanta is Formetco’s showroom (and) working with Georgia-based companies on this extraordinary project was incredibly fulfilling. After two years and seven months of planning, everyone involved is beyond excited to see our work lit up.”

According to Kelly Garmon, chief marketing officer for Georgia’s Own Credit Union, along with displaying her company’s name the display boards are scheduled to feature community-oriented messages, promote charitable events and support the city’s business and entertainment endeavors.

tony kindelspire oct21

Tony Kindelspire

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