Featured Project: Canadian Tire Dealer Goes Digital to Boost Business

Montreal-based Group Touchette, the largest Canadian-owned distributor of automobile tires, chose full-service digital signage company iGotcha Media, which has locations in Montreal and Toronto, to install digital displays at nine Nine Nissan/Infiniti dealerships across Canada.

iGotcha says the theme of the displays is the four seasons, and how having the right tires matters when it comes to the driving experience. The content is at turns informative and promotional, and iGotcha integrated the hardware (monitors, PCs, custom-made mounts and stands) and proprietary content management software that allows clients to manage content quickly and easily from any location.

“We are very pleased to be working with Groupe Touchette,” says Greg Adelstein, president of iGotcha Media. “For us, the challenge was to develop a unique point-of-purchase digital display that showcases select products and helps convert passers-by into purchasers. Our research tells us that nearly 75 percent of consumers prefer digital signage to traditional static signage and that 70 percent of purchasing decisions are made at the POP. For these reasons, we believe that implementing digital signage solutions within Nissan/Infiniti dealerships is a win-win situation.”

iGotcha installed two types of systems, depending on the dealerships. The company’s ‘wall stands’ are made up of three 55-inch LG 55UH5C-B 4K monitors, configured in portrait mode, above three tire holder display cases. Wall stands run dynamic video content, including a welcome message personalized for each dealer, information on Nissan/Infiniti’s ‘Tire Advantage’ program and content specific to tire manufacturers. Groupe Touchette’s ‘floor stands’ integrate three 32-inch LG 32SM5C-B monitors with display cases that position tires on top of the monitors while running dynamic content that simulates three different types of terrain.