Milwaukee, Wisconsin-based Eggers Imprints—a screen printing, embroidery, fulfillment, and graphic design shop—expands with a second location in Madison despite 2020 posing some difficult challenges.
The shop, which opened in April 2008, has grown from employing one staff member and only offering screen printing to now having 10 automatic presses, eight manuals, six number-printing presses, direct-to-garment services, and 146 heads of embroidery.
With the COVID-19 pandemic, business slowed for many across the nation overnight. For a print service provider that primarily serves the promotional marketing and sports sectors, Dan Eggers, owner and founder of Eggers Imprints, tells GRAPHICS PRO 2020 has been rough.
He says the major obstacle that has come up this year is sales being down but highlights the opportunity in “finding new avenues to generate business” like exploring new techniques and adjusting production procedures in regards to rush jobs and minimums.
He also mentions the issue of social distancing and how his main priority quickly became safety. This new-found concern meant establishing protocols and safety measures that allowed the shop to operate successfully.
To maintain business and ensure the expansion would still be possible, Eggers says he put a focus on efficiency, accommodating all sizes of orders, and quick turnarounds.
He adds that the expansion has been a move on his mind for the last nine months, and although the pandemic changed how he does business, the added location puts the shop in a nice spot for the new year.
“I feel this expanded opportunity puts a nice footprint to have a successful year in 2021 and the future,” he explains, “This accommodates our growth in addition to our future growth with business and employees.”
Currently, Eggers employs 58 people and plans to hire 90 more when the pandemic is over.
When it comes to the new location and how Eggers landed on the facility, he says, “There was an established footprint in this area, and (it) allows to hire experienced employees.” Plus, he says, it’s a central location for customers.
The new facility is roughly 40,000 square feet, offering screen printing, embroidery, direct-to-garment, fulfillment, distribution, heat seal, and lasering services.
Eggers recently purchased eight additional automatic screen-printing presses and 100 heads of embroidery. With the expansion, he plans to offer more dye-sublimation.
Since the opening of the new location on Sept. 15, Eggers says production is running at full capacity and availability, but he’s working on fine-tuning communication and processes.