EFI Announces Changyin Technology as Wide-Format Distribution Partner in China
EFI's relationship with Changyin goes back a decade, but this takes it to another level as EFI seeks broader inroads into the Chinese market.
Fremont, California-based large-format printer and software manufacturer EFI announces Changyin Technology (Hangzhou) Co. Ltd. as its inkjet superwide- and wide-format printer distribution partner in China.
Led by general manager Ma Li and his team, Changyin Technology has a 10-plus year track record with EFI products, as well as vast experience in the printing technology industry in general. The company has a strong customer focus, EFI says, offering print management solutions and expert technical support to its growing customer base.
“China is clearly a very important market for our growing expansion in Asia-Pacific, so our partnerships define how we intend to operate as a solutions provider,” says Rodd Harrison, vice president sales in the Asia-Pacific region for EFI. “We believe that Changyin Technology is the right distribution partner to help support EFI’s market penetration. Both EFI and Changyin Technology are committed to delivering best-in-class inkjet and digital workflow solutions and exceptional customer service, and we will work together to drive digital transformation for our customers.”
