The Effectiveness of Promotional Products
What makes a promotional product more effective?
An important lesson to learn with promotional products is that not all products produce the same kind of impressions. I learned it first-hand with a client who purchased trucker-style caps with single color block lettering proclaiming the name of his business. He boasted that he only paid $1.00 each and gave out 500 per year. Being that I was his customer before he was mine, I had received one of those horrible caps, which I promptly discarded. He wrongly assumed that I, and anyone else who received one, would wear it, leading to tons of advertising.
It took a lot of convincing, but I finally got him to understand that if no one was wearing the cap that he was wasting his $500 on an investment that didn’t pay off. With a great deal of additional effort, I got him to invest in a better cap, with a full-color logo that would appeal to his client base. They proved to be so popular that people wanted to buy them.
What makes a promotional product effective is if it’s usable for a long period of time and the business’s logo is in a prominent location on the item.
