Direct Edge Media Expands with Purchase of Denver-Based Print Shop

Anaheim, California-based Direct Edge Media, a full-service print shop that also offers design and other services, announces its purchase of Denver-based Sign Language XL (SLXL) from AEG (Anschutz Entertainment Group). Terms of the sale were not disclosed.

Established in 2008, SLXL is a large-format UV and Latex digital print shop, specializing in the production of event/venue signage, out-of-home billboards and point-of-purchase signage.

“Direct Edge Media has always been rooted in being best-in-class partners known for outstanding customer collaboration to deliver powerful results without compromising cost, quality and time,” says Ryan Brueckner, CEO and co-founder of Direct Edge. “With the addition of Sign Language’s talented group of professionals and equipment set, we are excited to expand our business verticals while opening up Direct Edge’s technology platforms to SLXL’s current customer portfolio such as web-to-print, order automation and supply chain management.”

Following the closing of the acquisition, Direct Edge and SLXL will continue to provide commercial support to AEG for its company-owned events, owned venues and experiential marketing opportunities.

As part of the acquisition, Direct Edge will be moving its existing Denver team and consolidating everyone into the Denver SLXL facility. This deal is part of Direct Edge’s greater expansion plan, with the goal to expand into Las Vegas and Texas by the end of 2020.

Direct Edge Media also has a third location in Orange, California.