The EMPIRE Exterior LED screen was installed on the wall of a garage structure directly across from the property’s luxury apartments. It is used primarily for digital out-of-home (DOOH) advertising.
“This new technology is a great example of how cutting-edge digital signage can be used to modernize an entertainment or lifestyle venue,” says Pete Simon, director of sales, special projects at SNA Displays. “Mockingbird Station is a vibrant, contemporary area of midtown Dallas and needed a sleek, updated medium for its advertisers and sponsors.”
Installed by Dallas-based Elevated Systems, the Mockingbird Station digital billboard is 23′ X 40′, making it just under 1,000-square-feet of digital canvas and contains more than 1.3 million total pixels.
According to Mikell Senger, SNA Displays’ project manager for Mockingbird Station, mounting the new LED display to the existing garage structure posed two unique challenges.
“First, onsite loading considerations for the parking lot below required a custom counterweight rigging system to lift each of the subframe sections into place,” says Senger. “Likewise, the installation process required a brand new, custom steel structure to accommodate the outdoor video screen.”