Colter & Peterson Introduces CutterMart Online Store
The company's online store will have more than 100 different machines to choose from at any time, its CEO says.
West Caldwell, New Jersey-based Colter & Peterson, which buys, sells, and services paper cutting and paper handling equipment, introduces its new website feature, CutterMart.
“I’ve heard of people buying paper cutters over the Internet. To that I say, buyer beware,” says president and CEO Bruce Peterson. “Some may work and some may not, and there is the added cost when it breaks down. That’s why we have CutterMart. Our program, which is accessed through our website, offers customers across-the-board assurance whether they are buying a new product, one that we have rebuilt or one that is certified used.”
CutterMart offers new, reconditioned and certified used machines that pass rigid standards.
“The machines we rebuild or sell as certified used have all met specific performance criteria,” Peterson says. “Before we offer them, they have been cleaned, run, and tested to assure they are in good condition. The knives have been sharpened and if we found any part that was broken, we’ve replaced it and made sure the machine is in safe working order. And we support our work by offering customers a limited warranty, something you won’t find on the Internet.”
Peterson says another advantage of CutterMart is its ability to provide a customer what they need in a short amount of time.
“Many times we get inquiries because a shop knows it is time to replace an aging machine that is experiencing problems. It may not be reliable anymore, parts may be hard to find to replace, or it is simply no longer cost effective. Others have had a machine break down and need an immediate replacement.
“With CutterMart we usually have over 100 machines in stock. Whether it is a rebuilt machine or one that is certified used, there is something available at every price level. Some machines can ship within one to two weeks. That’s also true for other equipment, such as our paper joggers, lifts and automatic unloaders, as well as three-knife trimmers. If a customer is looking for repair service, knife grinding services or help moving or transporting their machines, we can assist with that too.”
Peterson revealed that C&P will soon introduce a new resource exclusively for dealers.
“We plan to roll out DealerMart in the coming weeks. It will primarily be a place for dealers to buy equipment for resale,” he says. “DealerMart has been in the works for some time. We are finalizing details right now and will explain price structures and other things soon.”
