Brother Sponsors NYFW Event and Donates Sewing Machines
The company donated an SE600 and SE1900 series sewing and embroidery machines, which the FIT students used to make final preparations for their designs.
BRIDGEWATER, N.J.-Brother International Corporation announces its support as an event sponsor of the Fashion Institute of Technology’s (FIT) inaugural Master of Fine Arts class in Fashion Design’s Fine Art of Fashion and Technology Show on Feb. 7, at New York Fashion Week (NYFW).
As part of its support, the company donated an SE600 and SE1900 series sewing and embroidery machines, which the FIT students used to make final preparations for their designs. Brother International Corporation has a history of sponsorship of similar community events in support of education, fashion, and arts as part of its “Brother loves fashion” initiative.
“We at Brother believe very much in supporting education and in leading efforts to promote the work of students,” says Jim Price, Brother’s senior director of marketing, home appliance division. “We hope that by continuing to support events like this and donating Brother machines, we will encourage the designers of the future to further develop their work and display their creativity.”
This show features 90-plus looks by 10 alumni from FIT’s inaugural Master of Fine Arts class in Fashion Design. This year marks FIT’s 75th-anniversary, and this is the first time students are presenting a standalone show at NYFW.
Brother’s other fashion-related partnerships include sponsoring Project Runway and its two spin-off series, Project Runway All Stars and Project Runway: Juniors, which it has been doing every season since its inception in 2004. They have also collaborated with the American designer Nicole Miller.
In 2019, Brother donated more than $100,000 worth of sewing, embroidery, and electronic cutting machines to FIT’s School of Art and Design for student and faculty use and sponsored FIT’s Future of Fashion Runway Show.
For more information about Brother, visit www.brother.com.