BrightSign Software to Drive Converge Retail LCD Displays

Los Gatos, California-based digital signage media player manufacturer BrightSign announces the integration of BrightSign-enabled Bluefin LCD touch displays into Converge Retail‘s portfolio of inline, tabletop and stand-alone kinetic retail displays.

Converge Retail is a platform rolled out earlier this year by Hayward, California-based June 20. According to the company, the platform combines the in-store shopping experience with that of online shopping. The Converge platform features rail-mounted, 13.3-inch Bluefin LCD displays that slide laterally as customers browse through products.

The touch-interactive displays are powered by BrightSign’s HS123 System-on-a-Chip (SoC) software, allowing shoppers to obtain product information, configure design options and compare similar products in a category. Shoppers can also learn what products are available for purchase both in-store and online.

“The BrightSign/Bluefin solution is ideal in that it’s rugged and stable enough to withstand the rigors of near-constant use in a retail environment,” says Paul Chapuis, CEO of Converge Retail. “Purpose-built signage hardware running a dedicated, commercial-grade operating system is the ideal solution for our business as we turn our attention to larger-scale roll-outs.”

Converge Retail recently signed deals with Costco, Fred Meyer, MotoMe, Ace Hardware and other major retailers. The increased scalability made possible with the BrightSign/Bluefin collaboration paves the way for further expansion with key brands and retailers, the company says.

“This latest integration is a testament to the durability and versatility of the BrightSign/Bluefin solution,” says Jeff Hastings, BrightSign’s CEO. “Seeing the Converge Retail platform in action is a glimpse into the future of retail, and we’re excited to play an important role in making that future vision a reality in today’s retail environment.”