Personalization has become a game changer for B2B companies, especially in industries like signage and printing, where one-size-fits-all solutions are no longer enough. Buyers today want to feel valued and recognized, expecting suppliers to cater to their unique needs and preferences.
Consider this: 77% of B2B buyers say they’d be more likely to purchase from a business that offers personalized experiences, while businesses using personalization strategies have seen revenue growth of up to 25%. The shift toward personalization is not just about delivering the right product, it’s about creating meaningful interactions at every stage of the buyer’s journey.
If you’re a print service provider (PSP), think about your clients — whether they’re ordering customized commercial printing items, promotional items, or personalized packaging. Wouldn’t it make a difference if you could tailor your offerings based on their industry, preferred printing techniques, and even order volume? This is where personalization can transform your business.
8 ways to drive sales & improve customer experience
Let’s explore how PSPs are leveraging e-commerce personalization to grow revenue, improve customer satisfaction, and build lasting relationships.
1. Uplifting customers’ shopping experience through personalization
Personalization begins with understanding the needs and behaviors of each customer. By tailoring the online store’s interface, product recommendations, and content based on past purchases, browsing history, or industry, you can create a more engaging and relevant shopping experience. For example, if a client frequently orders promotional banners, showcasing related products like banner stands or large-format printing options can make the buying process smoother and more personalized.
2. Streamline the ordering process
Repeat customers often need to reorder the same products, configure custom items, or place bulk orders. By using personalization to simplify this process — such as offering a “reorder” button, saving previous configurations, or setting up custom order templates — PSPs can significantly reduce friction and improve convenience. This leads to a faster checkout process and encourages repeat purchases.
3. Empower customers with self-service features
B2B buyers appreciate independence and efficiency in their shopping journeys. Offering self-service options like account management, subscription services, or the ability to configure products themselves can enhance the customer experience. This not only reduces the need for constant sales interactions but also gives customers the freedom to explore different product variations, ultimately leading to higher engagement and satisfaction.
4. Help shoppers discover new products: Upsell in the shopping cart
The shopping cart is a prime place for personalization. By analyzing the customer’s past purchases and preferences, you can offer personalized upsell and cross-sell suggestions that are relevant to their business needs. For instance, if a customer is buying custom packaging materials, suggest complementary items like personalized labels or inserts to increase the average order value.
5. Offer flexible payment options
B2B customers often have different payment needs compared to individual consumers. Providing flexible payment options, such as credit terms, installment plans, or subscription-based models, can make transactions easier and more appealing. For example, offering net 30 terms for high-volume clients or subscription plans for recurring orders can streamline the payment process and cater to diverse financial preferences.
6. Showcase real-time inventory & pricing data
In the fast-paced B2B environment, providing accurate, real-time data on inventory and pricing is essential. Personalizing this information based on a customer’s location, order history, or contract terms can improve transparency and help customers make informed decisions quickly. For instance, a print shop can show real-time availability of certain substrate types or ink colors, ensuring customers have the most up-to-date information before placing an order.
7. Use e-commerce intelligence to deliver personalized content
Customer data is a goldmine for delivering personalized content. By using e-commerce intelligence tools, businesses can serve tailored promotions, educational resources, or product suggestions that align with each customer’s interests. This approach not only boosts engagement but also positions your brand as a helpful resource, making it more likely for customers to return.
8. Welcome new visitors & keep them coming back with personalized messages
The first interaction with a potential customer can set the tone for the entire relationship. Use AI and CRM tools to send personalized welcome messages, follow-up emails, and relevant offers based on the visitor’s browsing behavior. This strategy can help convert first time visitors into loyal customers by showing that you understand their needs and are eager to provide solutions.
How product personalization software is fueling growth
Beyond the standard personalization tactics, product personalization software is becoming a key differentiator for B2B business, particularly in the print industry. The ability to offer tailored product experiences — such as customizable designs, sizes, and features, allows companies to stand out in a competitive market. By giving customers the power to personalize products to their exact specifications, PSPs not only engage customers more deeply but also build brand loyalty.
One of the most impactful ways B2B print shops can offer personalization is by integrating design tools and form-based quick editors into their online stores. Product personalization software allows customers to create and customize products with their own artwork, text, or company branding, providing an interactive and creative experience. This feature is especially popular for items like business cards, promotional materials, and signage, where customers need specific brand elements to be perfectly represented.
Meanwhile, a form-based quick editor is ideal for simplifying personalization when customers need to make quick updates or choose from predefined options. For instance, if a company wants to reorder business cards but only needs to update the employee’s name and title, a form-based editor can make the process quick and error-free. This type of personalization tool ensures customers can tailor products to their needs without requiring advanced design skills.
By offering these tools, B2B PSPs can differentiate themselves from competitors and provide customers with the flexibility and convenience they’re seeking.
Wrapping up
Personalization is no longer just a trend — it’s a business imperative for B2B PSPs looking to grow revenue and strengthen customer relationships. From improving the shopping experience and simplifying the ordering process to leveraging real-time data and offering interactive design tools, there are countless ways to implement an effective personalization strategy.
As customer expectations continue to evolve, PSPs that invest in personalization will be better positioned to meet those demands, differentiate themselves in the market, and achieve long-term success. If you’re in the print industry and haven’t explored personalization yet, now is the time to start. Adopting these strategies and watching your revenue and customer satisfaction rise.
