San Jose, California-based Atlona, a global provider of audio-visual distribution solutions to a variety of industries, including retail, announces the hiring of industry veteran Kathryn Cordina as its new business development manager for the western United States.
In her new role, Cordina is responsible for building and strengthening relationships and partnerships to cultivate business opportunities in the region, with an emphasis on forward-looking innovations such as Atlona’s OmniStream AV over IP platform.
Cordina’s experience in the pro audio/visual industry began more than two decades ago with her first of two stints in progressively senior sales roles at AMX. She most recently served as a business development manager at Barco, and she has also worked on the channel side of the business as a regional sales manager for manufacturers’ representative firm Sapphire Marketing.
Cordina, who will continue to be based in the Dallas area, will report to director of business development and strategic alliances, Michael Crisci.