The first choice you have to make when laying out text for a design is what mode to produce the text. In the image above, you’ll see both artistic text (in black) and paragraph text (in red) next to the mock-up of the product on the right. Here are two goof rules to help decide what is right for your project:
If each line of text is going to be modified differently (i.e., bolded, italicized, reduced, enlarged or font changed), an artistic text is the way to go.
If you have a large block of text that requires more uniformity, use paragraph text. Paragraph text also operates similarly to word processing software: it finds the edges of the designated space, so you don’t have to worry about where to make a return in a sentence to fit the product’s space.