AMC Theatres Taps Cineplex as Digital Media Partner
The deal involves more than 600 AMC theaters all around the country.
Toronto-based digital signage network company Cineplex Digital Media announces that it has been selected to manage and enhance the digital network of Kansas-based AMC Theatres, a nationwide theater chain with approximately 630 locations around the United States.
The contract includes box office signage, theater menu boards and other ancillary signage. As part of the partnership, Cineplex Digital Media will deploy its Flex Experience platform throughout AMC’s domestic theater circuit. This proprietary platform will provide AMC with access to advanced playback features as well as maximum flexibility and control. To date, CDM has launched its FLEX Experience platform at dozens of AMC locations with many more to come.
“As an integral part of the Cineplex ecosystem, CDM has a deep, first-hand understanding of the exhibition and food service industries and we are thrilled to have been selected to bring our expertise to this massive nationwide deployment,” says Fab Stanghieri, executive vice president and general manager, Cineplex Digital Media. “We look forward to expanding our relationship with AMC and working together to deliver comprehensive, versatile and data-driven solutions that not only drive value for the company but amplify the movie-going experience for its guests across the country.”
