Adomni Partners with Out-of-Home Giants Clear Channel and Lamar
Adomni's proprietary Audience IQ technology is at the heart of this deal.
Las Vegas-based Adomni, an online advertising platform that sells placement of digital out-of-home advertising, announces its partnership with two of the largest out-of-home advertising companies in the world: New York City-based Clear Channel Outdoor and Baton Rouge, Louisiana-based Lamar Advertising.
Adding those two companies means Adomni now has surpassed the 70,000 mark of programmatically purchasable digital screens.
On the Adomni website, Clear Channel Outdoor and Lamar billboards can be targeted and purchased programmatically. Using Adomni’s proprietary Audience IQ technology, advertisers are matched with the optimal screen locations based on the intended audience profile.
“We are thrilled to partner with two of the premier outdoor advertising companies” says Jonathan Gudai, CEO of Adomni. “Lamar’s selection of over 3,200 digital billboards in 43 U.S. states and Canada is a great addition to our digital billboard inventory. Clear Channel Outdoor brings phenomenal depth to the Adomni offering, with their roadside billboards, Times Square spectaculars, digital bus shelters and digital urban panels, totaling 1,500-plus digital displays in 28 DMAs. Now U.S. advertisers can plan and launch their audience-based campaign with even greater ease in nearly every market in the U.S.”
Adomni’s integration with Clear Channel Outdoor and Lamar recently played a role in the largest-ever programmatic billboard campaign with Kylie Skin, according to the company.
