Adomni and AdMobilize Partner to Provide Real-Time Data to OOH Media Buyers
Having this data available in real time will increase the return on investment for Adomni's out-of-home media buyers, the companies say.
Las Vegas-based Adomni, an online advertising platform that sells placement of digital out-of-home advertising, announces that it is partnering with Miami-based AdMobilize, an “audience intelligence” company serving the digital signage industry.
Adomni has integrated AdMobilize data via an API (application programming interface) that will populate live audience data into various portions of their marketplace and ad-serving platform. This, the companies say, will mean real-time audience data is integrated into the media-buying experience for Adomni’s customers.
The companies have already begun pilot projects in Las Vegas across a diversified group of digital-screen types.
“Adomni is committed to pioneering the new frontier of DOOH,” says Jonathan Gudai, CEO of Adomni. “By partnering with a company like AdMobilize, we are able to complement our state-of-the-art technology with audience intelligence. DOOH media owners will now be able to boost their revenue by reporting audience metrics within the Adomni platform.”
The companies say they plan to offer the integration to both placed-based and large-format inventory where AdMobilize solutions are applicable. For instance, a digital billboard owner may use vehicle analytics by AdMobilize to measure vehicle traffic in real time, while a mall owner may choose to use audience metrics to measure viewability. With tools built into the Adomni platform, various stakeholders will be able to leverage the data available to make intelligent buying decisions, the company says.
