If you are looking to elevate your branding company to new heights, there are several effective strategies to consider. Before we dive into the specifics, these are the broad basics that need to be the foundation of your business plan.
1. Always be a leader in new technology & innovation
Stay abreast of technological advancements in the sign industry. Attend trade shows, read industry journals, and explore new sign materials, equipment, and software. Make sure you engage your vendors and rely on their expertise. Do not limit your research to fabrication processes alone.
2. Prioritize the customer experience
Delighted customers lead to repeat business and positive word-of-mouth marketing. Make the branding acquisition process seamless and pleasant. Offer a wide range of options, address questions promptly, and provide transparent cost estimates. Take initiative in offering recommendations based on your expertise.
3. Invest in your team
Your employees are crucial to your company’s arc of success. Equip them with the tools they need to excel in their roles. Provide training, foster a positive work environment, and recognize their contributions. A motivated and skilled team contributes significantly to your firm’s growth.
4. Make sure your team’s focus is on quality
Quality is a nonnegotiable. Deliver exceptional signage products consistently. Regularly assess and improve your production processes to ensure top-notch results. Satisfied clients become loyal advocates for your brand.
5. Develop partnerships with third parties
Collaborate with other businesses or organizations to expand your reach. Consider partnerships with architects, interior designers, real estate agencies, event planners, and other influencers. Joint ventures can lead to new opportunities and mutual growth.
Remember, continuous improvement is key. By implementing these pillars of your core business foundation, you can enhance sales, broaden your product offerings, and strengthen client relationships. What specific strategies are required to propel your company to the next level of profits, awareness, and value?
6. Invest in a professional website
There are endless ways to create a website. You can find free templates and other DIY options, low-cost website creator templates that allow you some editing programs, and companies that can oversee the implementation turnkey with detailed data and user input online.
While budgeting is important, a robust website is not the place to go cheap. This is your client’s first impression in most cases. What your prospective customer sees will often determine whether you get an opportunity or not. Your website can make your company look much larger than it is, and it can instill confidence if the graphics, feel, spelling, and content is top-notch. Leave this investment to the professionals!
7. Social media mastery is mandatory
The power of social media cannot be understated. Facebook, X (Twitter), Instagram, and LinkedIn allow you to reach your specific target audience, and even engage with them. Here are five benefits of using social media for your sign company:
- Builds customer loyalty, credibility, and legitimizes the brand
- Acquires more leads and increases conversion rates
- Increases market reach
- Increases website traffic and
search ranking - Allows customers to stay up to date on new products, events, trainings, vendor news, and recent projects
Use these social media business marketing ideas after downloading the Facebook, Twitter, and LinkedIn apps and creating a profile for your sign business. Every time you complete a project, take a picture with your phone, post an update, and share it.
Take it a step further and download the Hootsuite app, which will post your message on all your linked apps at the same time, so you only need to do the work once. Social media sites like Facebook and Twitter provide statistics of the number of page visits and engagements you have created with each post. Also, learn about the power of the @ symbol and hashtags.
8. Invest in drip email marketing campaigns
This marketing tool follows the 80/20 rule: 80% of your business comes from 20% of your customers. Keep a database of your customers and update them with specials, promotions, and innovative ideas with an email newsletter.
On the homepage of your website, you should have a call-to-action for website visitors to sign up for your newsletter. Creating a newsletter is a marketing tool to engage your customers on a regular basis so you remain top of mind.
9. Create a talent referral program
Your employees can often be the best advocates for your company when looking for new hires. Each team member has a large circle of influence, and your best employees typically spend time together with other like-minded and talented friends and acquaintances.
Create a financial reward program for these referrals so that your employees have a personal stake in recommending candidates. You will be surprised by how this engagement creates a synergistic bounce for recruiting your future employees and leaders.
10. Strategic planning is critical to the mission
Strategic planning is a process of defining and achieving the long-term goals and direction of an organization. It involves six main steps:
- Defining the organization’s mission, vision, and values
- Conducting an analysis of the current business environment and strategy
- Setting goals and objectives that align with the mission, vision, and values
- Outlining the strategies and tactics to achieve the goals and objectives
- Developing and launching an
action plan - Evaluating the results and revising the plan as needed
Most organizations conduct their planning at least once a year, biannually or even every quarter. Whatever frequency you choose, make sure you adhere to it and involve key leaders in each department.
11. Share wins & successes with the team
It is critical to build a culture and community within your organization. By celebrating your team’s wins together, you recognize accomplishments and remind your talent pool that leadership and ownership value their contributions.
Acknowledgement of wins can do wonders for your bottom line; the ROI can be staggering. It can increase productivity 50% and up to a 20% increase in business outcomes. What are the top ways to reward your employees and foster loyalty, increase morale, lower turnover, and improve customer service?
- Offer a spot bonus
- Reward them with an outdoor adventure
- Buy their lunch
- Survey employees for their recognition ideas
- Support their philanthropic causes
- Create a point system for
redeemable rewards - Give a thoughtful gift basket or
care package - Celebrate anniversaries and birthdays
- Invest in an employee wellness program
- Spotlight special employees on
social media - Get them something they can use in the workplace
- Give time off for employees to work on their passions
12. Feature a special project in a publication
Did you recently complete a special branding project that deserves attention? Submit it to a local newspaper or magazine to see if they would like to cover it. Even better, submit the project to sign publications or to a media outlet. A featured article or media attention can deliver amazing results when it comes to company marketing. Make sure you cross reference any publication on social media platforms.
13. Master doing the small things each day
Mastering the small, mundane tasks every day will have a compound impact and give you a turbo boost in your business. This philosophy can make your life easier and improve your outlook.
The trivial things are essential because they comprise the large, audacious challenges we face in our lives. Small things can contribute to how you feel, to how you perceive something, to how you receive something, or to how you respond.
Your approach to systematically managing the small things can be effective in preventing some health issues and sustaining a sense of happiness. Doing the smallest of things repetitively builds discipline. And when you harness discipline, greatness becomes inevitable.
