EducationQ&A

Why should an awards retailer have both low- and high-end items as an option for customers?

Don’t discard your low-end items – consumers like to have “good, better, best” choices. But believe me when I say that the market for high-end items is out there. The consumers that purchase these want something unique and are willing to pay a premium for them. 

   —COOLaserCraft

Jim Puentes COOLaserCraft

Jim Puentes

Jim Puentes opened COOLaserCraft in 2008, providing his clients with marking, cutting, and fabrication services. Contact Jim at [email protected]

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