Not all awards need to be another trophy or tray. If it can be personalized, it can be commemorative. If a retailer broadens their selection to include personalized home décor items, it demonstrates good out-of-the-box thinking. Customers will keep coming back to that awards retailer for new and innovative gifts and awards to fit their needs. A broad offering and repeat customers are good news for any retailer’s bottom line.
—Salisbury Inc.
