The printing business has evolved, and with the capabilities online, starting a print business is now a piece of cake. Yes, the T-shirt printing business looks cool and sounds like fun, but on top of that, T-shirt printing is gaining popularity in the right way.
Just like the printing business, T-shirts have evolved too. Customers expect the T-shirt they are buying to connect with them or speak their mind in some ways, which is why the trend of customization is so well received. It gives customers the freedom to personalize a T-shirt in the way they like.
Whether it’s a graphic T, plain oversized T-shirt, body-hugging T-shirt, or a corporate or social message T-shirt, they entice people no matter what age. The fever of custom T-shirt design has spread and will continue to increase over the years. So, if you already have an online T-shirt printing business or you’re on the edge of investing in one, here are some reasons why customization capability is a must that will bring you the sales figures you desire.
Surprised? Yes, T-shirts are a marketing tool for businesses. They are the best way to catch the attention of the audience. By making custom T-shirts with logos or brand messages, companies are creating brand awareness in a more casual and friendly way. Don’t we see employees sporting their company T-shirts all the time? Such a trend is rising, and so is the demand for custom T-shirt printing businesses.
2. Movie and Series Mania
Another big reason why T-shirt design is becoming a blockbuster is due to people’s love for film and TV series. People love a T with their favorite movie, series, or cartoon character, dialogues, logos, or designs printed on it.
Online T-shirt customization makes it possible for customers to personalize their favorite movie or series-based T-shirt even more by allowing them to make a selection of colors, graphics, fonts, etc. per their taste and style. Integrated T-shirt design software also allows customers to preview, save, and share their T, as well as get it printed at their convenience. This same thought process isn’t just limited to TV shows or films either. It stretches across all interests, hobbies, and niche groups.
Please note: Any merchandise that wishes to use imagery or phrases from movies, series, or videogames must get a license. You have to license the artwork from the copyright holder and pay a (large) fee to do that. You cannot use any artwork or ideas that you do not own or have not purchased a license for. If you are getting it from the public domain, then they can be copied, sold, and merchandised in whichever way you want them to. Avoid quoting anything on T-shirts from an author who is alive. You can use national symbols and flags as these things are not covered under any copyright or trademark laws.
Learn more about copyrights and trademarks:
- Protect Your Business: Learn the Basics of Copyrights and Trademarks
- The Basics of Copyright Infringement
It applies to both the customers and the eCommerce store owners/printers. First of all, for customers, getting a custom T-shirt printed is not usually as expensive as it sounds. On the other hand, for store owners too, the investment in terms of time and money to implement design software into their eCommerce site is very minimal.
T-shirts and T-shirt printing businesses are going to stay in the limelight for a long time, and online T-shirt design software will continue to help T-shirts remain in the game.