When designing artwork to be printed with a digital direct-to-substrate printer, what’s important to keep in mind?

The two most important factors are resolution and color. When designing for DTG, you can use vector or raster files easily. I recommend raster because of the printer’s technology. Vector files are usually flat color and do not show off the strengths of the printer. Raster artwork (photos and high-end stock art) gives you the ability to print anything. Direct-to-substrate machines are color printers, so take advantage of that. Use their strengths because not all decorating technologies allow for this.

—Great Dane Graphics

Allee Bruce

Alexandria Bruce

Alexandria Bruce is the former managing editor of GRAPHICS PRO magazine.

View all articles by Alexandria Bruce  

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