When designing artwork to be printed with a digital direct-to-substrate printer, what’s important to keep in mind?

The two most important factors are resolution and color. When designing for DTG, you can use vector or raster files easily. I recommend raster because of the printer’s technology. Vector files are usually flat color and do not show off the strengths of the printer. Raster artwork (photos and high-end stock art) gives you the ability to print anything. Direct-to-substrate machines are color printers, so take advantage of that. Use their strengths because not all decorating technologies allow for this.

   —Great Dane Graphics


Allee Bruce

Allee Bruce is the managing editor for GRAPHICS PRO magazine, aiding with the publication's digital and print efforts.

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