What should I keep in mind when pricing sublimation products?

One approach to pricing sublimation products is what I call value pricing. Using this approach, you can often charge a higher price for your products because they are simply worth it. Most sublimators underprice their products and often deliver less-than-stellar designs. Doing so leaves money on the table and can cheapen the product sold.

Great service, quality, accuracy, and prompt delivery are all key components of a great product that you can charge more for too. My three elements to value pricing are substrates, artwork, and sales/marketing strategies.

Condé Systems president

David Gross

David Gross is the president of Condé Systems, Inc. For over 30 years, he has developed and built the Mobile, Alabama based company into the premier source for printers, substrates, and consumables serving the sublimation and digital heat transfer industries. David's goal has always been to provide business owners the superior guidance and resources needed to be successful at these exciting and profitable decorating technologies. Gross regularly contributed articles to A&E magazine as part of his “Road to Sublimation Success” series and continues to contribute to GRAPHICS PRO. He has co-authored several books including RTSS: Harnessing the Power of Sublimation for Outstanding Profits, RTSS: Cashing In On The ChromaLuxe Revolution, The Sublimation Journal, and others. He can be reached by email at

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