EducationQ&A

What should I keep in mind when pricing sublimation products?

One approach to pricing sublimation products is what I call value pricing. Using this approach, you can often charge a higher price for your products because they are simply worth it. Most sublimators underprice their products and often deliver less-than-stellar designs. Doing so leaves money on the table and can cheapen the product sold.

Great service, quality, accuracy, and prompt delivery are all key components of a great product that you can charge more for too. My three elements to value pricing are substrates, artwork, and sales/marketing strategies.

David Gross

David Gross

David Gross is president of Condé Systems Inc., of Mobile, Ala. For the past 24 years, he has devoted his work to advancing sublimation technology.

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