It’s great when all the information needed for a plaque is available when the order is taken, but if the winner’s name is not known at this point, that doesn’t prevent me from beginning the design. We counsel our customers to use an award title. A good title can reduce the need for too many words of sentiment. We explain this is not a book, but an award. Most of the words should be said during the presentation of the award.
Our list to review with the customer includes: logo, award title, name, job title, department or division name, date, key descriptive words, goals met or performance, and theme (if there is one).
—Eagle’s Mark
