Things to Keep in Mind When Selling UV-Printed Signage

With UV-printed signs, the key is quantifying the value or premium your customers will pay for these signs. Many of the software packages available have costing functions already built-in for ink consumption. Use it!

Be sure to show customers printed samples, show them the versatility that the equipment can provide, and be aggressive when going after jobs. Some shops may even secure jobs with a few samples prior to making the equipment purchase. It can be done.

The printer can be the catalyst for any sign job. Plus, it’s there for successful upselling with other products down the road.

Michael Perrelli

Michael Perrelli

Michael Perrelli has over 7 years of marketing experience in the personalization industry. From 2013-2020, he held a marketing position with Direct Color Systems, a manufacturer of UV-LED printers. Now, he is the marketing director for CPS Resources, a manufacturer in the pad printing, hot stamp foil, and heat transfer market.

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