So you’ve decided to take a crack at blogging for your business. Here are some staples you’ll want to include to ensure that you’re creating a successful post every time:
Relevant keywords-Utilize words that your customers are already searching for or that are pertinent to your business.
Helpful or interesting topics-Answer common customer questions or bring your audience up to speed on what’s going on inside your shop.
An attention-grabbing title-Find a balance between giving your audience a basic understanding of what your post is about and keeping it interesting enough to ensure they want to read your content.
Images and video-Visuals keep readers engaged, break up walls of text, and provide further explanation to back up your content.
Internal and external links-Internal links keep readers on your website, while external links help facilitate relationships with other entities and increase the chances of your content getting shared.
Call to action-Ensure your CTA touches on your audience’s pain points, helps with the collection of contact information, and promotes immediate action on the reader’s part.