What makes a good branding strategy?

It is the wow factor that makes you want to reach out and touch the product … and try to figure out how the product was made, and where the product came from. They will look at the back or bottom, turning it in their hands, trying to find a clue.

If you’ve branded it, they should see your web address, or other business information. And therefore, find you and become your customer.

How you brand your product really depends on what your product is. Some products allow you to put your brand right onto them, but others do not. If you cannot brand (directly) onto the product, you can apply a decal.

-Kevin Lumberg, Johnson Plastics Plus

Kevin Lumberg

Kevin Lumberg

Kevin Lumberg has over 18 years of experience in the sublimation industry at all levels from sublimation shop owner to managing the Johnson Plastics Plus dye-sublimation business for nearly 13 years. He also held a position at Duraluxe from June 2019 to February 2020.

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Charlie Fox

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