Crystal products are timeless and their perceived value is greater than the actual cost. The beveled cuts and light refraction on optic crystal awards especially are beautiful and make the recipient feel like a million bucks. Personalization is key to making the recipient feel unique and important because their perceived value of the crystal award is directly associated with the dedication and hard work it took for them to receive that recognition, and you can’t put a price on that.
—PRISM Crystal
