What is a brand and why is it important?

Your brand is the name of your company and products/services offered. It’s also the feeling and characteristic of your business and the promise that you make to your customers. It is so much more than simply a name or a logo.

Branding is important to help customers recognize and share your services. Branding improves recognition and supports advertising. It creates a sense of loyalty and trust with your customers. Branding helps generate the curiosity of new customers, enabling referrals as well as people noticing the business when they wouldn’t have before without its support.

-Jennifer Foy, Unisub

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Jennifer Foy

Jennifer Foy


Jennifer Foy has over 20 years of experience using Adobe software and working in the advertising, marketing, and design fields. She received a Bachelor of Fine Arts in Visual Communications from the Ringling School of Art and Design in Sarasota, Florida, and a Master of Arts in Advertising from Syracuse University, Syracuse, New York. Her years of teaching experience include numerous software and design classes for colleges in Atlanta, Georgia, and Louisville, Kentucky. Jennifer is currently working as the Creative Director at Universal Woods with the Unisub and ChromaLuxe brands. Jennifer can be reached by email at [email protected]

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