EducationQ&A

What do apparel decorators need to know about stock art licensing?

When using any artwork from online, decorators need to be sure they’re checking any licensing agreement and terms and conditions. Some things to consider from some artwork experts:

  • “Apparel decorators and printing businesses should primarily be concerned with royalties associated with content. Some providers may include limitations of use where you must pay royalties when the number of impressions exceeds certain levels. Almost universally, art content providers prohibit usage of stock art content for online applications and usage. Most importantly, understanding that the copyright remains with the provider and you are gaining license to reprint the content.” — JP Hunt, InkSoft
  • “Some are completely royalty-free once purchased. Some are limited in the number and type of products you can use with the design. Some artwork is designed with our apparel industry in mind, so naturally, licensing will follow suit as the most logical and hassle-free option.” — Dane Clement, Great Dane Graphics
  • “You can download almost anything from the internet. Some are for this exact reason, and others are not. Read terms and conditions carefully.” — Lon Winters, Graphic Elephants

Alexandria Bruce

Alexandria Bruce is the editor of the GRAPHICS PRO Daily, covering news and guidance in apparel decoration, awards and engraving, and sign and digital printing.

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