What are the most common pricing models for embroidery?

Keystone pricing: The end price is set at double the wholesale price.

Time and materials: The pricing here accurately represents the use of your equipment and resources. This is typically used for large jobs.

Cost-plus pricing: This is a more complex strategy in which the selling price is determined by adding a specific profit margin or markup on top of the unit costs of the goods sold.

Price to market: This is the process of asking around, shopping competitors, asking your potential customers, and determining the going rates for various jobs.


Tom Rumbaugh

Tom Rumbaugh

Tom Rumbaugh, ColDesi, has 26 years experience in the decorated apparel industry. Having started as an on-site trainer and installer, he has trained and advised over 3,000 apparel startups. He has served in capacities of district sales manager and product manager for industry leaders as well as president and CEO of his own embroidery, direct-to-garment, and screen-printing facilities. Rumbaugh currently provides content, authorship, and promotion for ColDesi Inc. and other group related companies.

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Charlie Fox

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