EducationQ&A

What are some ways to determine the value of sublimated products?

Perhaps the biggest mistake most of us make is to simply underprice our products. Needless to say, any time spent figuring out how to maximize your products is well worth it. In my opinion, the value of a personalized sublimated product is determined by three factors:

  1. Quality and usefulness of the blank product itself;
  2. Attractiveness of the artwork/design transferred onto the blank product; and
  3. Execution of successful sales/marketing strategies.

—Condé

This tip originally appears in David Gross’s feature in the February ’19 issue of A&E.

David Gross

David Gross is president of Condé Systems Inc., of Mobile, Ala. For the past 24 years, he has devoted his work to advancing sublimation technology.

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