What are some ways to determine the value of sublimated products?

Perhaps the biggest mistake most of us make is to simply underprice our products. Needless to say, any time spent figuring out how to maximize your products is well worth it. In my opinion, the value of a personalized sublimated product is determined by three factors:

  1. Quality and usefulness of the blank product itself;
  2. Attractiveness of the artwork/design transferred onto the blank product; and
  3. Execution of successful sales/marketing strategies.


This tip originally appears in David Gross’s feature in the February ’19 issue of A&E.

Condé Systems president

David Gross

David Gross is the president of Condé Systems, Inc. For over 30 years, he has developed and built the Mobile, Alabama based company into the premier source for printers, substrates, and consumables serving the sublimation and digital heat transfer industries. David's goal has always been to provide business owners the superior guidance and resources needed to be successful at these exciting and profitable decorating technologies. Gross regularly contributed articles to A&E magazine as part of his “Road to Sublimation Success” series and continues to contribute to GRAPHICS PRO. He has co-authored several books including RTSS: Harnessing the Power of Sublimation for Outstanding Profits, RTSS: Cashing In On The ChromaLuxe Revolution, The Sublimation Journal, and others. He can be reached by email at

View all articles by David Gross  

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